Comments on: Are we creating the problem? http://www.valhead.com/2010/04/11/are-we-creating-the-problem/ .... Sat, 31 Dec 2011 03:45:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: val http://www.valhead.com/2010/04/11/are-we-creating-the-problem/comment-page-1/#comment-1126 val Mon, 12 Apr 2010 18:23:24 +0000 http://www.valhead.com/blog/?p=616#comment-1126 Good point about the ads. While the ads give Flash a bad name too, doing them in HTML5 is not likely to make them less annoying. I wonder if people will start complaining about HTML5 ads in the near future? Creative types should care about technical realities and user experience. But I'm sure there are plenty of them who have no idea what those are. The ones that do care probably never learned that in school, we tend to leave that out and just hope you might pick it up once you hit the real world. Good point about the ads. While the ads give Flash a bad name too, doing them in HTML5 is not likely to make them less annoying. I wonder if people will start complaining about HTML5 ads in the near future?

Creative types should care about technical realities and user experience. But I’m sure there are plenty of them who have no idea what those are. The ones that do care probably never learned that in school, we tend to leave that out and just hope you might pick it up once you hit the real world.

]]> By: Brett http://www.valhead.com/2010/04/11/are-we-creating-the-problem/comment-page-1/#comment-1125 Brett Mon, 12 Apr 2010 02:09:39 +0000 http://www.valhead.com/blog/?p=616#comment-1125 Though lazy developers are certainly a problem, I believe a lot of blame rests on both Adobe for not optimizing the Flash Player a long time ago (instead going for MS's "add more features!" mantra to sell copies). But I'll also point a finger at ad networks and websites themselves for overcrowding web pages with Flash ad banners that all try to do too much. In isolation, the banner may not tax the system heavily, but when you have three on the same page things break. Adobe should have worked closer with ad networks on this, as I recommended to some of the higher-ups there. I think they felt it was better to be hands-off, but now they're paying the price for the tarnishing of Flash's reputation. Frankly though, these problems will only be worse when ads are developed in HTML5. Most sites, or should I say the guys that come up with the site's creative concepts, push Flash past the limits of most consumer machines besides the 8-core Xenon chips they're viewing it on. Most creative types don't care about technical realities and user experience; they only care about winning awards. HTML5 creative executions will fare no differently. Though lazy developers are certainly a problem, I believe a lot of blame rests on both Adobe for not optimizing the Flash Player a long time ago (instead going for MS’s “add more features!” mantra to sell copies). But I’ll also point a finger at ad networks and websites themselves for overcrowding web pages with Flash ad banners that all try to do too much. In isolation, the banner may not tax the system heavily, but when you have three on the same page things break. Adobe should have worked closer with ad networks on this, as I recommended to some of the higher-ups there. I think they felt it was better to be hands-off, but now they’re paying the price for the tarnishing of Flash’s reputation.

Frankly though, these problems will only be worse when ads are developed in HTML5. Most sites, or should I say the guys that come up with the site’s creative concepts, push Flash past the limits of most consumer machines besides the 8-core Xenon chips they’re viewing it on. Most creative types don’t care about technical realities and user experience; they only care about winning awards. HTML5 creative executions will fare no differently.

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